Recently, FAO has requested the possibility for featuring PitstopPLUS at their AgriTech Observatory, which is a web platform that tracks the rapidly evolving landscape of digital agriculture in Europe and Central Asia, providing insights into new technologies and approaches.

MicroFeeder is happy for this recognition, and for the promotion this gives.

We also hope, that this, in line with the objectives of FAO's AgriTech Observatory, will make policy makers aware of the challenges that MicroFeeder, and surealy many other companies dealing with similar technologies face, namely

  1. the marketing of HDX and FDX transponders with unofficial ID's, making it impossible to use electronic ear tags with official cow ID's in the same time;
  2. the importance of electronic ear tagging of cattle to sustain a digital transformation of dairy production; and
  3. the uncontrolled market for sharing of Integrated Administartion and Control System (IACS) data about herd and cattle id's as well as calving dates.
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